Vision Artists // Replay Jeans // Vice Magazine

Italian Denim brand ‘Replay’ launched a clubbing-inspired capsule collection with Charli XCX fronting the campaign. Charli was a natural choice for the brand as she embodied perfectly the energy of the collection. This multi-faceted, Pan European deal, brokered & managed by Charli’s exclusive brand agency Vision Artists and produced in partnership with VICE, saw Charli XCX featuring an exclusive teaser and tour diary video contents, and performing at two events in Paris and Munich.


Artist: Charli XCX Brand: Replay Jeans & Vice Magazine