• The Saturdays // First Choice // Summer Anthem Campaign

The Saturdays // First Choice // Summer Anthem Campaign

Vision artists worked with UK girl group The Saturdays and First Choice to create a campaign to mark the tenth anniversary of the all-inclusive operator’s Holiday Villages.

The first part of the campaign is to find the nation’s favourite summer songs from the last decade! The country’s favourite summer anthems will form a ‘poolside playlist’ to be played at First Choice Holiday Villages in Europe and north Africa throughout the summer, and the top 40 tracks will be free to listen to online on music streaming service Spotify.
Luke Gaskins, head of music in First Choice resorts, said: “Music is an integral part of the summer holiday experience. That’s why we’ve teamed up with The Saturdays to create the ultimate summer soundtrack to holiday to this summer.”

In addition the group – Mollie, Vanessa, Una, Rochelle and Frankie – will record their favourite holiday track, which will be released alongside the first single from their forthcoming Greatest Hits album. They will also be filming their new music video this summer on location at First Choice’s Holiday Village in Rhodes.

Frankie Sandford, from the pop group, said: “We’ll hopefully be helping to create some brilliant memories that will make this summer holiday one to remember.”


Artist: The Saturdays Brand: First Choice