• Max Factor // Charli XCX

Max Factor // Charli XCX

Charli XCX was chosen as the new face of Max Factor’s Wild collection. Previously fronted by Eliza Doolittle and Marina (from Marina and The Diamonds) Charli will be working with Max Factor make-up artist Mel Arter to create experimental new hot looks for the brand.

The Wild Collection is about inspiring girls to experiment with make-up. Max Factor said that Charli  “embodies the bold, fearless character of the Wild Collection, ideal for creating a kaleidoscope of distinctive glamour statements – both on and offstage.”

Artist: Charli XCX Brand: Max Factor