Carling // Plan B
- Vision were tasked to find an artist for their Brilliantly British Campaign to perform at an exclusive one off show.
- The artist needed to appeal to their core target audience of 18- 35 males but also to females 30+ who make up 70% of the beer buying market….who knew!
- Plan B was the perfect choice as his differing musical styles and projects made him popular with both audiences.
- Additionally, via our partnerships with production company 7Sevens and digital music agency TuneTribe, we were able to deliver both the production and the digital music downloads for a fraction of their pre-assigned budget.