• Carling // Plan B

Carling // Plan B

  • Vision were tasked to find an artist for their Brilliantly British Campaign to perform at an exclusive one off show.
  • The artist needed to appeal to their core target audience of 18- 35 males but also to females 30+ who make up 70% of the beer buying market….who knew!
  • Plan B was the perfect choice as his differing musical styles and projects made him popular with both audiences.
  • Additionally, via our partnerships with production company 7Sevens and digital music agency TuneTribe, we were able to deliver both the production and the digital music downloads for a fraction of their pre-assigned budget.
Artist: Plan B Brand: Carling