Last year London based Cambridge Audio launched the ‘Minx Air’ range – their first wireless speaker system range.
Vision worked closely with the team and created an initial seeding programme, which saw artists who resonated with their key audiences gifted with consoles. These included: Reverend & The Makers, White Lies, Bombay Bicycle Club, Plan B, Tom O’Dell, Echo & The Bunnymen, Alt-J and Foals.
In return for product artists tweeted and gave tickets to shows for Cambridge to use as competition prizes across their social channels.
Vision are currently working on phase 2 of the programme for 2014.