• Bacardi // Friendly Fires, Aluna George

Bacardi // Friendly Fires, Aluna George

  • As part of their 150th Birthday celebrations Vision worked closely with Bacardi’s UK agency Capitalize to identify the right artists for their Bacardi Beginning’s campaign.
  • The campaign saw established artists mentor the best up-and-coming music talent and showcase their sound to wider audiences.
  • With our help they managed to secure Friendly Fires who picked hotly tipped Aluna George to mentor.
  • Other artists who took part included Mylo, Jessie Ware & Joe Goddard (Hot Chip)
Artist: Friendly Fires // Aluna George Brand: Bacardi