Bacardi // Friendly Fires, Aluna George
- As part of their 150th Birthday celebrations Vision worked closely with Bacardi’s UK agency Capitalize to identify the right artists for their Bacardi Beginning’s campaign.
- The campaign saw established artists mentor the best up-and-coming music talent and showcase their sound to wider audiences.
- With our help they managed to secure Friendly Fires who picked hotly tipped Aluna George to mentor.
- Other artists who took part included Mylo, Jessie Ware & Joe Goddard (Hot Chip)