FIRST CHOICE
ALESHA DIXON / THE SATURDAYS

Client: First Choice
Artist: Alesha Dixon / The Saturdays

As part of First Choice’s Summer Of Music Campaigns, the Vision team secured the talent of UK girl group The Saturdays in 2014 and Alesha Dixon in 2015.

For First Choice’s tenth anniversary of the all-inclusive operator’s Holiday Villages we worked with The Saturdays on a campaign to find the nation’s favourite summer songs from the last decade. The country’s favourite summer anthems formed a ‘poolside playlist’ which was played at First Choice Holiday Villages in Europe & North Africa. The Saturdays then recorded their favourite holiday track which was released alongside their Greatest Hits album and filmed the music video at First Choice’s Holiday Village in Rhodes

For First Choice’s Summer Of Music 2015, Vision secured the talent of Britain’s Got Talent Judge, Alesha Dixon. This campaign allowed fans to curate the music video for her single, ‘The Way We Are’ in First Choice’s All Inclusive Holiday Village in Paphos, Greece.